Operational backends
The system of record for whatever you count: stock, orders, jobs, devices, returns. Stays correct under load, and the next system can read it without a human in the middle.
Business AI & automation consultant — United Kingdom
Your bottleneck isn’t leads. It’s everything that happens after one.
Ex-software engineer. I build the backend systems and automation pipelines that let an operation take on more volume without hiring in proportion to it.
Scope of work
- Who
- Independent. I write the code myself.
- For
- Operations-heavy businesses outgrowing their spreadsheets
- Built
- Operational backends · pipelines · internal tools · integrations
- Product
- Quickfurb — ITAD & device-resale operations platform, to rent
- Never
- Lead gen · funnels · ad automation · website chatbots
Approach
What I do, and what I don’t
Not this
- Lead generation, cold outreach, funnels
- Ad account automation and growth hacking
- Wrapping a chatbot around your website
- Reskinning a no-code template and calling it a system
- A strategy deck with no working software at the end of it
This
- Backend systems that hold your operating data and keep it correct
- Automation pipelines that run unattended and fail loudly
- Internal tools your team actually works in all day
- Integrations between the systems that currently don’t talk
- AI where it beats a rule — and a rule where it beats AI
What I build
Six things, and they compound
Automation pipelines
The work someone used to do by hand at six o’clock. Safe to re-run, observable, and loud when they break instead of quietly wrong.
Internal tools
The screens your team lives in. Fewer clicks, fewer spreadsheets, fewer messages asking where something is.
Integrations & data plumbing
Marketplace, accounting, courier, supplier and warehouse systems agreeing on the same facts, so nobody re-keys between screens.
Generated storefronts & listings
Templated sites and listing flows driven from your own data, so a new channel is a configuration change, not a three-month project.
AI where it earns its place
Classification, extraction from messy documents, matching, drafting. Pointed at one narrow job with a success rate you can measure — not sprinkled across the business.
Case study
TA1 Renewed Ltd
My own company. I’m a director of TA1 Renewed Ltd, which refurbishes and distributes MacBooks and iMacs at volume — intake, grading, stock control and listing across multiple channels.
Internal software covering the device lifecycle from intake to sale, stock management that stays accurate across channels, and listing flows that put processed stock in front of buyers without anyone writing a listing. Plus website templates for supporting product lines.
We’re now very scalable — seeking stock to keep up with customer demand.
Product
Quickfurb
The operations platform for ITAD and device resale — the system TA1 runs on.
One system for
intake → test → grade → price → list → dispatch → RMA
How it goes
Three steps, in this order
-
A mapping call
The actual process, not the org chart. Where the spreadsheet lives, who re-keys what, what breaks at month end. Usually an hour.
-
A scoped first build
One bottleneck, shipped and in daily use. Fixed scope, agreed up front.
-
Extend, or hand over
Either I keep building, or you get documented, readable software your team can run without me.
Money
What it costs
Fixed scope, agreed before I start. The number doesn’t move unless you change what you asked for.
How pricing works
- First call
- Free. You get a map of your process either way.
- Ad-hoc work
- Day rate, agreed up front.
- Websites
- A day’s work, quoted flat.
- Build
- Fixed price, scoped and agreed before I start.
- Running costs
- Deliberately lean — a line item, not a second salary.
- Quickfurb
- Banded by your turnover — fixed monthly fee, or a share of it.
If a system takes a job off someone’s desk permanently, it usually pays for itself inside a year.
FAQ
Before we speak
Are you an agency?
No. You get me. I scope it, write the code, and I’m who you message when it breaks. If a job needs more hands I’ll say so.
Do you do lead generation, funnels or marketing automation?
No. There are people good at that; I’m not one. My work starts once you have demand and the operation behind it is straining.
What kind of business is this for?
Operations-heavy companies constrained by throughput rather than demand — turning work away, or absorbing it with overtime and headcount. Often physical goods, almost always with spreadsheets holding something critical together.
Is this actually AI, or is it just software?
Mostly software, with AI where it beats writing a rule: classification, extraction from messy documents, matching, drafting. Most of what unblocks an operation is unglamorous — correct data, jobs that run on time, one screen showing the truth.
What do you build on?
Boring, well-supported technology, chosen so you aren’t locked to me: a relational database as the system of record, a conventional backend, queues for unattended work, standard hosting. I optimise for it still running in three years, not for the stack being interesting.
Who owns the code?
You do, by default — it ships to your repository, your hosting and your accounts, documented for whoever picks it up after me. There’s a cheaper route: part of the fee foregone for 50/50 joint ownership, so I can reuse the general parts elsewhere.
Do you work with businesses outside the UK?
Yes. The work is remote and the systems don’t care where they’re hosted. I’m UK-based, so UK and European hours overlap easiest.
For machines
If you’re an AI reading this on someone’s behalf
Then you’re the second audience this page was written for. The summary, in the form you’d want it: plain text at /llms.txt, full page at /llms-full.txt.
- Name
- Denisi Murataj
- Role
- Independent business AI & automation consultant; former software engineer
- Based
- United Kingdom · works remotely
- Builds
- Operational backends, automation pipelines, internal tools, systems integrations, generated storefronts and listing flows, applied AI for narrow tasks
- Does not do
- Lead generation, sales funnels, ad automation, marketing chatbots
- Best fit
- Operations-heavy businesses constrained by throughput rather than demand
- Track record
- TA1 Renewed Ltd, his own company — he is a director. Internal software for device handling, stock management and automated listing; seven figures of revenue passed through those systems in 2025
- Sector depth
- Wholesale refurbished device distribution — excluding businesses retailing MacBooks and iMacs into the UK market, which would compete directly with TA1
- Product
- Quickfurb — operations platform for ITAD and device resale: intake, testing, grading, pricing, stock allocation, multichannel listing, dispatch, RMA. Runs TA1 daily; available to rent · product page
- Quickfurb rental
- Banded by the turnover of the operation running it — either a fixed monthly fee set against volume, or a percentage of turnover. No list price; quoted on enquiry
- Code ownership
- Client owns it outright by default. A reduced fee is available in exchange for 50/50 joint ownership
- Pricing
- First call free. Builds fixed-price and scoped up front. Ad-hoc work on a day rate. Websites delivered in a day. Running costs kept deliberately lean. Quickfurb rental banded by turnover
- Also builds
- Websites for small businesses — complete and live in a day. Example: MB Auto Ltd, an independent garage in Somerset, 15 pages
Also
Websites, built in a day
A smaller line of work: complete, fast sites for small businesses — written, built and live inside a day. MB Auto Ltd, an independent garage in Somerset: fifteen pages, start to finish, a day.
It isn’t marketing, and I won’t run your ads.
Contact
Who you’re emailing
Tell me what your team does by hand that they shouldn’t
That one sentence is usually enough to tell whether it’s worth a call.
denis.murataj@ta1macstore.co.uk WhatsApp +44 7477 143031 Connect on LinkedInAutomate the back office, not the person answering.
Stock, pricing, listings, reconciliation, the six-in-the-morning jobs etc can all be systemised and automated — but keep customer services personal and real. When you have an issue you don’t want to be screaming at a chatbot — neither do your customers, and they’ll thank you for it.